DiamondRock Hospitality Company has set the stage for a remarkable new chapter in the world of hospitality with the rebranding and debut of The Dagny, an independent lifestyle hotel that pays homage to the glamour of the Art Deco era. This 403-room boutique hotel is ideally situated at the intersection of work and play, right in the heart of Boston’s Financial District and historic Faneuil Hall, making it one of the most sought-after destinations for both business and leisure travelers.
The Dagny takes pride in its distinctive location and uses it as a foundation for creating a truly unique guest experience. The hotel’s design and programming are influenced by the duality of its surroundings, bringing together the historic charm of Faneuil Hall and the bustling energy of Boston’s Financial District. This seamless blend offers guests a taste of the city’s rich past while immersing them in the vibrant present.
The Dagny’s rebranding involved an impressive $32 million comprehensive investment to elevate the hotel to new heights. The renovations encompassed a complete transformation, with an all-new, immersive lobby experience that instantly transports guests to the dazzling Art Deco era. Additionally, the guest rooms and bathrooms were upgraded to luxury standards, meeting facilities were enhanced, and a state-of-the-art fitness center was introduced, catering to the modern traveler’s needs.
With the significant investment and thoughtful rebranding, DiamondRock Hospitality Company foresees a prosperous future for The Dagny. The hotel’s net operating income is projected to soar from nearly $8 million in 2023 to $11 million in 2024 and an impressive $15 million by 2027. This forecast reflects the company’s commitment to delivering outstanding guest experiences and ensuring The Dagny’s place among the finest hotels in Boston.
Beyond its striking transformation, The Dagny boasts a captivating historical narrative. The hotel is housed within the walls of the Public Services Building, formerly known as the Batterymarch Building, which holds a special place in Boston’s architectural history. Constructed in 1928, it was Boston’s largest office building and the city’s first Art Deco skyscraper.
The building’s design, conceived by the renowned artist and architect Harold Field Kellogg, showcased a harmonious blend of structural steel and reinforced concrete, clad in over thirty shades of progressively lighter polychrome brick, accentuating its verticality. The entrances were adorned with decorative terra cotta elements and cast stone, symbolizing America, the industrial age, and local commerce.
In recognition of its architectural significance, the Boston Landmarks Commission designated the exterior of the Batterymarch Building for preservation. One of its most remarkable features is the original gold-leaf Art Deco mural of Atlas, depicting him carrying the world on his shoulders, with the City of Boston’s skyline on the horizon. A symbol of the city’s resilience and aspiration, this mural remains an awe-inspiring sight for guests as they step into The Dagny’s lobby.
89 Broad Street
Boston, Massachusetts, 02110