Hearts On Fire, the esteemed jewelry brand headquartered in Boston, Massachusetts, is thrilled to unveil its VELA collection to the world. Established in 1996 by visionary founders Glenn and Susan Rothman, the company has consistently delivered exceptional craftsmanship and exquisite designs.
The VELA collection, representing the pinnacle of Hearts On Fire’s creative prowess, captures a fresh and modern sensibility while exuding timeless appeal. This captivating collection draws inspiration from the magical moment when love takes flight, encapsulating the profound beauty and grace of that transformative experience. Each of the eleven meticulously crafted pieces showcases a harmonious blend of elegance and strength.
Drawing from the delicate curves and gentle lines of a feather, a design element discreetly incorporated throughout the collection, the VELA collection evokes the ethereal lightness and captivating motion of love itself. This thoughtful integration of feather-inspired details adds a touch of whimsy and intrigue to each exquisite piece, creating a mesmerizing visual narrative that resonates with wearers.
At the core of the VELA collection lies the enchanting diamond engagement rings, which flawlessly emulate the delicate essence and form of a feather gracefully drifting through the air. These ethereal rings boast a distinctive and sophisticated winged setting meticulously engineered with minimal metal and an ingenious absence of a bridge. This innovative design imparts a sense of weightlessness, enabling the stone to radiate with luminosity and enhance the brilliance of Hearts On Fire’s impeccably cut diamonds.
Each engagement ring within the VELA collection features a four-prong setting, meticulously crafted to provide a complete 360-degree view of the exquisite diamond it cradles. In elevating the stone, the setting symbolizes the way we hold and uplift those dearest to our hearts. This intentional design choice not only accentuates the stone’s natural beauty but also creates an alluring presence on the wearer’s hand, symbolizing the profound love and adoration shared between two souls.
In addition to the exquisite diamond engagement rings, the Hearts On Fire VELA collection showcases several standout pieces. Among them is a captivating pavé cocktail ring with a feather-like design, delicately encircling the finger. This unique ring not only complements the engagement ring but also elevates the solitaire’s elegance into a remarkable fashion statement. Another noteworthy piece is a delicate pendant that beautifully captures the intertwined feathers, symbolizing the deep connection between two hearts. Lastly, the collection offers a stunning pair of dangling earrings, blending an elongated climber shape with a dazzling diamond drop. As the wearer moves, these earrings gracefully shimmer and sparkle, adding a touch of drama to any ensemble.
One of the defining design elements of the collection is the abundant use of the French cut pavé setting, also known as “fishtail pavé.” This intricate technique demands exceptional craftsmanship and skill, taking four times longer to create than regular pavé settings. It involves the placement of delicate and deep V-shaped facets on the metal surrounding the stones. These intricate facets, combined with the renowned Hearts On Fire signature cut, allow for the maximum refraction of light within the diamonds, resulting in an intense and unparalleled sparkle.
The collection’s advertising campaign debuted in major markets today. Following this, a global user-generated content activation, #ShowYourLove, will commence on June 15. This activation aims to inspire individuals to share their love stories, memorable proposal moments, and their unique journey of love by using the hashtag #showyourlove and tagging @heartsonfire.
