In the ever-evolving landscape of luxury hospitality, the latest iteration of the Based on a True Stay campaign by Four Seasons shines a spotlight on the enchanting experiences within the walls of Four Seasons Hotel Boston. This campaign goes beyond the mere promotion of a brand; it celebrates the authentic moments of care that make a stay at this iconic location truly special.
Real stories from over 125 guests who experienced the unparalleled care and service at Four Seasons hotels take center stage. Among these narratives, one heartwarming tale stands out – a small guest loses her first tooth just before checking in at Four Seasons Hotel Boston. What follows is not just a reaction but a meticulously orchestrated scavenger hunt that culminates in a magical appearance by the Tooth Fairy. It’s a testament to the dedication of Four Seasons Hotel Boston staff, turning an ordinary moment into an extraordinary memory.
Behind the lens of this heartwarming campaign is multidisciplinary storyteller Nathan Copan, renowned for his work with leading luxury brands. Copan’s vibrant cinematography captures the essence of kind-hearted interactions between guests and staff, illustrating how these seemingly small details can blossom into magical moments within the refined setting of the hotels.
The impact of the Based on a True Stay campaign is more than just numerical, with 715 million paid media impressions and a significant surge in bookings across Four Seasons properties worldwide. The August 2022 launch not only marked a successful marketing campaign but also contributed to substantial increases in brand awareness, search visibility, target guest acquisition, earned media impressions, and social media engagement.
As Four Seasons Hotel Boston continues to embody its unique brand identity, the 2023 campaign promises an enhanced multi-million dollar investment in paid media and integrated marketing efforts. The goal is to reach both new and existing audiences, further solidifying the hotel’s reputation for a vibrant, witty, and kindhearted experience.