Back in November, a German manufacturer of luxury and prestige watches A. Lange & Söhne debuted its 8th boutique in the US market. Located on the legendary Newbury Street in Boston, the new retail space boasts the brand’s new interior design concept. Using Bauhaus design principles, the company created brand environments that combines art, craftsmanship and technology in one.
Upon entering the new A. Lange & Söhne boutique in Boston, guests are greeted by an elevated welcome table framed by a storytelling environment featuring original tools. Above, a suspended sculptural outsize date further draws the eye upwards and invites more discovery. The boutique features floating wall vitrines as well a wall-to-wall installation made of hundreds of hand-finished watch components. In the back of the boutique is a bar where customers can enjoy a drink.
The materials used for the interior design range from steel, demonstrating a technically modern construction, to natural stone, reminiscent of the colors of the Ore Mountain region in Eastern Germany, where the manufactory is based. Solid materials, clear lines and elaborate details reflect the manufactory’s values.
Customers can purchase everything from the iconic Little Lange 1 to a gorgeous 1815 Chronograph. Appointments are strongly recommended and can be scheduled via A. Lange & Söhne’s website or by contacting the boutique directly. Walk-in visits are welcomed based on availability.
Address: 10 Newbury St, Boston, MA 02116
Monday : 11 am – 6 pm
Tuesday : 11 am – 6 pm
Wednesday : 11 am – 6 pm
Thursday : 11 am – 6 pm
Friday : 11 am – 6 pm
Saturday : 11 am – 6 pm
Sunday : Closed