Since its inception in 2018, Brave Daughters, a jewelry studio founded by the visionary Erin Myles, has redefined the very essence of adornment, introducing a brand that transcends mere accessories. As we approach the festive season, there’s no better time to explore the world of this brand and discover the perfect stocking stuffers – permanent, claspless, welded jewelry designed to last a lifetime.
A Unique Approach to Jewelry
Brave Daughters stands out in the jewelry industry by flipping the script on traditional retail models. This women-run, women-led business goes beyond the transactional nature of buying jewelry and focuses on connection, collaboration, celebration, and conscious consumerism. The in-store experience offered by Brave Daughters is a celebration of individuality, allowing clients to create custom permanent jewelry that becomes a part of their story, a tangible memory to cherish.
Erin Myles, with over two decades of experience in jewelry design, witnessed the environmental impact and emotional detachment prevalent in the fashion jewelry industry. This realization prompted her to establish Brave Daughters, a brand grounded in personal connection, conscious consumerism, and a commitment to transforming the way we perceive and wear jewelry. Myles’s vision encompasses sustainability, meaning, intention, and a fun and special in-store experience that transcends the ordinary retail encounter.
The Brave Daughters Experience
At Brave Daughters, the team encourages clients to reimagine their everyday jewelry as an opportunity to “Wear Your Magic.” With locations in Boston (The Superrette, 70 Pier 4 Blvd. Suite 420), and Providence, RI (261 Knight Street, Providence), the brand offers a range of options, from permanently welded jewelry to unique whenever pieces available both online and in-store. The core mission is to add magic to the world through timeless fine jewelry, storytelling, and conscious consumerism.
A key aspect of Brave Daughters’ ethos is its commitment to ethical practices. The studio recycles all scrap and off-waste, contributing to a more sustainable and responsible industry. Every gem, charm, and chain is sustainably and ethically sourced, reflecting the brand’s dedication to conscious consumerism. Brave Daughters seeks to spread a “Wear Your Magic” message, celebrating individuality and uniqueness as a source of powerful energy.