In a groundbreaking leap for the beauty industry, Boston-based biology-first beauty company Arcaea has taken fragrance creation to an unprecedented level with the launch of its revolutionary brand, Future Society. The debut of the Scent Surrection Collection introduces six exquisite perfumes, each a sensory masterpiece crafted from the sequenced DNA of extinct flowers.
Arcaea’s mission is clear: to make biology the most coveted technology in beauty. With Future Society, they have not only accomplished this but have also established biology as a genre in the beauty realm. This first-of-its-kind brand is not just a collection of perfumes; it’s an immersive experience that pushes the boundaries of scent creation.
The Scent Surrection Collection is a result of collaboration between Arcaea and some of the world’s most renowned perfumers, including Jérome Epinette (Robertet), Daniela Andrier (Givaudan), and Olivia Jan (Givaudan). These maestros of fragrance, armed with the DNA sequences of extinct flowers, have woven olfactory tales that were once deemed lost to time.
What makes Future Society truly exceptional is the fusion of science, nature, and art. Leveraging DNA sequencing technology, Arcaea decoded the genetic information of long-extinct flowers to unravel the mysteries of their scent molecules. This invaluable data was then handed over to the perfumers, who, with their expertise in aromachemicals and botany, brought the fragrances to life.
The result? A mesmerizing collection that goes beyond the ordinary, allowing consumers to experience the stories of flowers that were thought to be forever lost. Future Society’s Scent Surrection Collection is not just a range of perfumes; it’s a testament to the power of innovation and the beauty that emerges when art and science collaborate.
These unique fragrances, priced at $98 each for a 50ml bottle, are now available on WeAreFutureSociety.com. The excitement doesn’t end there; starting October 16th, they will also be on Nordstrom.com and in 20 Nordstrom doors.